Hiring PM / Engineers / Operators @goswiftHQ
Joined June 2011
- Tweets1.2K
- Following4.9K
- Followers651
- Likes1.8K
Prayas Mittal retweeted
Excited to share that I've joined All In Capital as Director of Portfolio Support.
Ten years ago, when India's startup ecosystem was just taking shape, I couldn't have imagined that almost everything I use would be built by an Indian startup.
Today my coffee is Sleepy Owl, groceries come from Swiggy Instamart, I pay with Paytm and invest on Groww.
In the next decade, I hope to work with founders building products that not just India but the whole world would use every day.
If you are a founder building something ambitious at pre-seed or seed, my DMs are open!
Prayas Mittal retweeted
People making more than 75lpa base in india. 44 ADA is applicable only upto that number.
After that the 50% tax benifit is lost and you have to provide all expenses in detail. So how do you handle after that?
A dubai entity or any other way?
Prayas Mittal retweeted
Nobody seems to fear the law anymore. Even less so when they're part of a mob.
Mob culture has become so normalised that people believe numbers give them the right to do anything.
And this is Bangalore, the so-called Silicon Valley of India. I don't know Ashish personally, but I have been following his work since he started Pluggd around 15-20 years ago, so yeah - this does seem like an attack on "people like me" by the "lawless part of India".
I hope this case is made an example by the Bangalore police.
And no - what she was doing does not matter. It is not a justification for a mob to beat someone up.
My wife is an animal rescuer and today, she got badly assaulted by some people in dommasandra village area
@BlrCityPolice we are at varthur police station. Need your support.
Prayas Mittal retweeted
My wife is an animal rescuer and today, she got badly assaulted by some people in dommasandra village area
@BlrCityPolice we are at varthur police station. Need your support.
Prayas Mittal retweeted
Claude turned 1,256 competitor ads into my next creative brief.
349 survived 30+ days. The other 907 were switched off.
8 Meta Ad Library searches became a complete map of what my market is testing.
→ No more $5,000/mo creative research retainers
→ No more brainstorming from a blank whiteboard
→ No more guessing which hook deserves budget
Just 8 searches in → 1 evidence-backed creative brief out.
Here's how it works:
→ Scan (8 searches → 863 clean ad records)
→ Survival check (1,256 versions → the 349 still running after 30 days)
→ Compare (245 advertisers → the 14 worth breaking down)
→ Transcribe (478 videos → 387 unique scripts)
→ Break down (every survivor → hook, visual, offer and CTA)
→ Brief (the patterns → 1 original creative concept)
Every idea keeps the original ad, advertiser and source attached. Inspect the evidence instead of trusting an AI guess.
Included: the dashboard, all 9 Claude skills, the full pipeline and a worked run.
Want the complete AI Creative Research Engine?
Like + reply "ENGINE" + repost, and I'll DM it to you.
D2C Twitter, here's a question for you.
What's the one thing your OMS does that makes you want to throw your laptop out the window?
Bonus points if your answer starts with “It’s a simple feature, but…” 💀
Prayas Mittal retweeted
If you're building in deeptech.. pls email at [email protected]
Prayas Mittal retweeted
I keep refreshing my Amazon seller dashboard, checking how many books I sold today. It's the same hit as refreshing my Stripe dashboard in the past.
Fifteen days ago I started running ads on the only thing in the store: my partner's mindful pregnancy story book. We're selling 10 to 15 books a week now. Half organic and half through ads (ROAS of ~2.5). The number increased compared to last month. Maybe it's Amazon sale or the ads.
I've built Shopify apps. This is my first time on the other side of the counter, selling something physical. It's hard, and it's ruthless. The book sells for 380 rupees. Delivery takes 100, then Amazon takes its cut, then the ads. It's a quantity game, especially in India, and I'm learning it as I go.
Two new products are on the way: a card game, and a colour therapy workshop kit where you paint your own fridge magnets & other figures.
My ask is this. If you've run Amazon ads before: how do you price the bids? How do you test them? What would you do differently if you were starting from zero? I've been trying my own keywords, because they're much cheaper than letting Amazon run it, but I have got just a single sale from them yet. Negative keywords are next.
Fifteen minutes with someone who'd open my dashboard with me and tell me what's working would be worth more than another month of guessing.
Prayas Mittal retweeted
Do you know someone at @Cloudflare?
Help me get in touch with a human please?
Hey @Cloudflare, can you help here? My card paid $6773 out of the blue?
There are no budget or default alerts even! No warning.
I was hoping to finish these experiments and then refactor for cost. I am migrating workloads from others to here.
I can't afford that sudden bill.
Prayas Mittal retweeted
Lenskart specs become very loose after a few months of use.. Anybody else experiencing the same issue?
Any other suggestions for good and sturdy spectacle frame brands?
Prayas Mittal retweeted
I genuinely want every company to succeed, especially funded D2C brands, and even more so those operating in our core categories.
Every failure makes it harder for similar companies to raise capital. Bigger failures can hurt entire categories, and massive ones can shake investor confidence in the whole ecosystem.
Prayas Mittal retweeted
Indian socialist brain is yet to understand that extreme experimentation is part of discovering new possibilities. Even if an experiment doesn’t work as expected, there is nothing to look down upon, as long as there is no malpractice.
Private capital is smart enough to know what experiments to try and what not to. Why no scrutiny on 10-100x wasted in every government department that’s taxpayer money wasted?
Prayas Mittal retweeted
looking for someone to help me with growth at @heywavelength 💌
• ugc engineering
• content (being comfortable & charming on camera is non-negotiable; you will be creating content featuring yourself)
• community
📍wfo, hsr layout, blr
✨ women candidates
in <100 words, comment/dm why you’d be a good fit, i’ll get back to you if you seem interesting & tasteful
apply only if you wanna join the business of helping people fall in love 💖
Prayas Mittal retweeted
Exclusive: Instinct is using Exa for web search
We gave Instinct URLs for nonexistent pages on a website we administer. Since the requests were for fake pages and the timing matched our conversation with Instinct, the requests couldn’t plausibly have come from anything else.
In total, it made about 12 requests over an hour and a half. We checked Cloudflare analytics and the server’s raw request logs to get the full picture.
A few things stood out:
- Instinct used Exa to fetch pages. Every direct fetch arrived with the user agent Mozilla/5.0 (compatible; ExaUser/1.0; +crawler.exa.ai/exauser), from a different IP each time.
- Exa signs its requests (Web Bot Auth, Signature-Agent: "crawler.exa.ai"). But nothing in the requests identifies Instinct. They are indistinguishable from those of any other product built on Exa.
- In one test, after the fetch returned a 404, Instinct loaded the page in its browser without being asked.
- Instinct’s browser had no self-identifying features. It looked like standard Chrome on desktop Linux from a residential IP address, with no bot user agent or signature.
We directly asked it to use the browser in two other tests. All three browser visits came from the same residential IP over about 80 minutes. The browser kept its cache between visits, consistent with a persistent browser behind a residential proxy. We can’t say whether that IP is stable over longer periods or shared with other users, so it’s not a reliable way to identify Instinct.
This presents unique challenges for marketers hoping to track Instinct traffic to their site. Unlike ChatGPT, Claude, or Meta, Instinct doesn’t send its own user agent or signature. Its fetches look like generic Exa traffic, and its browser visits look like a normal user’s.
All of this means you can’t track, allow, or block Instinct specifically. The only reason we could link these requests to Instinct was that we controlled the URLs and the timing. For normal traffic, you don’t have those luxuries.
Link to it on sunbeam: sunbeam.ai/thoughts/instinct…
Prayas Mittal retweeted
Modi, as PM, is an embarrassment to India.
Never has this country seen a bigger coward and bully.
Prayas Mittal retweeted
blr was missing the demo nights vibe that SF has every week. partnering w lightspeed to bring it back
no pitches. no PPTs
come through w your coolest builds🥂
Building AI products for enterprises? We'd like to see what you're working on.
Join Lightspeed, Descope (@descopeinc), Amazon Web Services (@awscloud), and The Product Folks (@TheProductfolks) at First Light, a Demo Day for early-stage founders building AI tools that help companies operate, sell, secure, analyse, and scale.
If you're pre-revenue or early revenue, this is a space to pressure-test your thinking, sharpen your roadmap, and build meaningful connections within the ecosystem, with the top 3 teams receiving $25,000 in AWS Cloud credits*.
Apply here: tinyurl.com/AIBuildersDemoDa…
*T&C apply
@MotwaniSuhas @abhayjani4 @BaggaRohil
Prayas Mittal retweeted
I think it is too much effort for the old men running this country to stick to this democratic stuff. Can we just dispense with these election completely please and just start shooting anti-nationals by lining them up against the wall. it is probably a tragedy for the masses but won't anyone think of the poor leaders. They have sacrificed so much for power. Also imagine all the money the country will save if we don't have to deal with the people and their opinions anymore. Enough to pay for the bullets.
Prayas Mittal retweeted
THE ENTOURAGE
the best founders have had someone who showed up early. a game-changing intro. advice that saved months. a 3AM call that fixed the problem.
introducing @thefounderfolks ✨
> who showed up for you when you needed help the most? tag them + all ears for the stories
