Rakeeb Rafeek (@rakeeeeb) header
Rakeeb Rafeek (@rakeeeeb) profile picture

Marketing head at @Zoho, @ZohoMail, @ZohoWorkplace. Musician on the side.

Chennai, India
Joined September 2009
Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)Photo by Rakeeb Rafeek (@rakeeeeb)
Hold you and your brand to a higher standard in everything you do. New skills and getting better at what you do will follow automatically.
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I’m a pianist and a Mac Pro user. This is absolutely useless.
Playing piano on the touchscreen MacBook Pro
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Super unintuitive way to interact with the device. Nowhere to rest your hands, no killer usecases, and not a single piece of software rewritten for touch. Uncharacteristically lazy from Apple. I watched the promo specifically to see how they’d redefine the touch experience on Mac. Found none. In Jobs’ own words “it’s ergonomically terrible!”.
We brought Touch to the Mac! From the all-new iPad mini to the 14-inch MacBook Pro and iMac... and now MacBook Pro with PROLED XDR Display and Touch, creators have new tools to do their best work yet.
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Dear humans, Please move on from ChatGPT-designed menu cards and name boards. We are better than this.
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May there be more CMRLs in this country 🙏
CMRL receives the Award of Excellence in Urban Transport for Best Passenger Services and Satisfaction at UMI Conference 2026..🏆🚇
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Best GTM plan ever. I’m sold.
new fav personal assistant use case unlocked! i was annoyed that the roads near my house in HSR were dug up for MONTHS making it hard to even walk and it felt like there's nothing i could do about it! early sept i asked faff to find a way to flag this to the authorities...
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Why are all ours service roads two-way by default? The ones running parallel to high-traffic roads, like the GST Road in Chennai, should be left one-way to reduce congestion at major junctions. It’s just absolute madness otherwise.
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Love this video! I had no idea about the product, but I watched the entire thing. Good work, @clueso team! youtu.be/cd1tAlb3wWM?si=SSCx…
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Driving around Chennai yesterday, it was disgusting to see the authorities and local bodies do such great work beautifying pathways, shielding dust from construction sites, clearing illegal parking and what not—all of which they were supposed to do on an everyday basis for all of us. If you were involved in this beautification drive, please know you’re absolutely good for nothing.
Request to PM Modi @PMOIndiato to visit every TN city possible. 🙏🙏
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Good product sense prevails! AI becomes the mere tool to get their quicker.
For years, maybe a decade, I've wanted to build a writing tool that just did a few things I couldn't find anywhere else. A system that mimicked how I think when I write. A system that provided clear affordances, features, and places to do the things I wanted to do. A way to play with my writing as I'm writing it. A way to settle into just the right way to say something. It never made sense to make it a 37signals product because it's not commercially viable, nor would it be worth pulling people off their other work to hack on this. Plus, it would have taken months the old way. So this weekend I just made it myself, with Claude's help. It's called Write_On and the short video walks you through it. Essentially it's "alternative control" at the word, sentence, and paragraph level, plus a way to dim stuff back, and stash stuff near by. Not version control, but alternative control. You'll see what I mean when you watch the video below. So here it is. Write_On.
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On a personal note, it was an honour to be the host of the milestone edition of Zoholics, the first of its kind at our home in Chennai. Had a lot of fun bringing on stage some very talented colleagues with whom I've spent more than a decade with. What was even more fun was to deliver the final "thank you", drop the mic, and run to the courtyard to join my band who was performing for the evening. Little did we know the performance would soon turn into a mini jam session with some very unexpected guest singers on stage 😬 (Swipe through the pics to know who!) Thanks to everyone for making it quite a special day ❤️🙏 #ZoholicsIndia2026 @Zoholics @Zoho
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When talented artists come together to create some of their best work, the result is an experience that stays with you longer than you’d think. It’s been two days, and Dorothy still occupies a part of my mind. @karthiksubbaraj 🫡
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Just got out of Dorothy. It’s a cinematic experience a review can’t describe well. @karthiksubbaraj’s best by a long mile. The presence of @ilaiyaraaja’s scores, especially the bits from ‘How else to name it?’, makes the transcend complete. The actors couldn’t have done a better job. Whether me or you agree with the plot or not, it’s the best tamil movie to come out this year for me 🙏 Massive respect to the entire crew. Breathes out.
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Replying to @pkayokay
Making products. Deciding what matters, what doesn't. Developing insights into behaviors. Understanding what people are already doing, how their days actually unfold, where the hassles are, where the emotion is. Feeling what relief and satisfaction and delight feels like. Study awe. Discover the potent point where fun+utility swirl together. Code was always in service of the things above. And 1000 other things. Now you can get to focus on the things themselves. No more abstrations.
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Talk to your Zoho data, get things done quicker. Accessible to everyone in your company, without additional setup. Meet Zia Chat 🙌 zoho.com/ziachat
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Quite excited (and nervous!) to host our users, partners, and Zoho well-wishers at our Chennai campus for the first time ever 🏡 See you at #ZoholicsIndia2026
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Apple's copy game is back.
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