
Marketing head at @Zoho, @ZohoMail, @ZohoWorkplace. Musician on the side.
Chennai, India
Joined September 2009
- Tweets1.9K
- Following700
- Followers950
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Rakeeb Rafeek retweeted
The previous government in Andhra Pradesh wasted the people's mandate by not going for infrastructure and economic growth. Those 5 years were completely lost for the state. The current government, especially with the help of centre, has started running very fast.
Hoping that the same fate should not befall our state. Let us hope the policy makers understand how indispensable the new airport is for Chennai.
We are already way behind in airport infrastructure compared to other major cities. Stopping the project would make us permanently fall behind.
Rakeeb Rafeek retweeted
“How do I migrate? What will it cost? How strong is the privacy?”
You’ve asked us these questions again and again.
So we made a quick Zoho Workplace film with straight answers—no jargon, no fluff 🎬
Rakeeb Rafeek retweeted
Happy to launch our latest campaign for @ZohoWorkplace in India.
We’ve had so many questions on migration, support, etc recently that we decided to shoot a brand film around it.
Meet Leo Corp :)
When systems run smarter, people shine brighter.
📹 Here's how Leo's Corp finds its "synergy"—powered by Zoho Workplace.
Learn more 👉🏻 zoho.to/Leo_Corp_Film
Rakeeb Rafeek retweeted
1/2 : Gave my car for service today, so I decided to walk 1.5 km to my friend's place from office
Inside the tech park it felt so good no dust, perfect footpaths, cold breeze felt like a hill-Station. The moment I hit the main road reality slapped me
FootPath Condition outside👇🏽
Rakeeb Rafeek retweeted
We've been working on some exciting AI-assisted work capabilities to @zohoworkplace and @zohomail, powered by Zia.
The goal is to further improve AI adoption at work by putting it to work for you quietly, across apps, without additional costs to your subscriptions forced on you.
Here's a quick preview 🧵
Rakeeb Rafeek retweeted
We are also previewing some new AI Agents coming soon to Zoho Mail & Workplace.
youtu.be/R2ZMm1Yde2I?si=QOcf…
Rakeeb Rafeek retweeted
We take pride in the deep engineering work that goes into @ZohoMail—especially around email security for businesses. All of it, built right here in India by our own engineers.
Email security is a complex world, but here's an attempt at walking you through a few important layers—the tip of the iceberg :)
If you find this helpful, please do share it with others around you with questions on Zoho Mail's security capabilities 🙏
Rakeeb Rafeek retweeted
Following Shri @AmitShah's recent announcement of moving to @ZohoMail, we notice a lot of you posting questions on migration, free plans etc.
Here's an attempt at answering some of the most common questions you had, with links you can refer to for more help.
If you find this helpful, please do share it with others around you with similar questions 🙏
Rakeeb Rafeek retweeted
In India, when someone does something not acceptable socially or in a civic sense, we are quick to say "they are like that" and move on.
We need to develop a culture of "impromptu benevolent protest" against such behavior.
But always give the benefit of doubt to someone causing an issue, yet just let them know it is not the right thing to do. And others in the vicinity must get ready to back it up if you see a good samartian take an issue with someone.
Let's say someone is spitting on the road, 9 of 10 will move on thinking "why bother telling that guy." One loner may get really riled up and take a confrontational approach.
Both the 9 and the 1 are right. Even the guy spitting in a corner may be right, in the case he is someone who never spits, and probably was choking on something and had to get it out. We may never know.
The attitude to have in such a case should be that of a non-confrontational approach. To let them know people are watching and it is not right. Let them know with something like "Are you OK? I saw you spit at the corner. Children play around here."
Just guilt trip them in a friendly way and they will make their changes over time.
I do this myself to people and invariably they change soon enough. One guy who was talking on phone loudly next to a hospital ward at night even apologised to me few days later when he saw me at the car park.
Similarly, long ago, I was told by one lady in a very friendly way that I was not holding doors for people behind me. And since then, for decades, I have always held the door and lifts for people behind me. No matter they take a minute to come through.
All of us can change for the better and a little friendly social push by one nice person can bring about this change.
And if three people around just stop to look at a person disapprovingly, their attitudes tend to change. A genuine person will always apologize and move on. And we need to let them go.
This sort of social pressure can work wonders in instilling a community civic sense. Just think about the last time your neighbor did something unacceptable?
Like say backing up their car with full backup music on at the middle of the night, or dumping their garbage on the street, or letting their dog sh1t outside your home, on your street, without cleaning up?
And you remained silent because you didn't want to get into an "issue with them?"
This is where the Indian society fails. There are a large number of people in India who are law abiding and care about their city, neighbourhood, and everything. But we let the few bad apples define what we are, with impunity, without that social pressure.
Next time, you see someone do something like throwing trash on the road or speed in your local street, make sure to let them know it is causing you discomfort. And in a non-confrontational friendly way.
If they still do it, or get confrontational, get other good samartians to support you and challenge them. The society will change itself one mohala at a time. India will change.
I am not saying everyone will change. And we must let go of those ones without getting into trouble. But most will change to conform to their society.
Now, for a start, please don't reply telling me how this won't work. Such pessimism guiding our inaction is the biggest issue. A lot of scientific studies show this works. I will leave it at that.
Rakeeb Rafeek retweeted
On #YoungTurksReloaded, Zoho CEO Mani Vembu shares his joy at IT Minister Ashwini Vaishnaw’s decision to switch to Zoho Work Suite. He calls it a 'proud moment' to be recognised after 20 years of building the product.
Looking back on Zoho’s journey, Mani acknowledged that competing with global giants was never easy. But he believes the company’s edge comes from its philosophy of 'transnational localism.' As he explains, 'We develop products in India, but the last mile is served by our local teams and 2,000+ partners worldwide.'
Catch the full interview today at 6:30 PM
@Zoho @svembu @ShereenBhan
#Zoho #ManiVembu #SwadeshiTech #ITMinister #AshwiniVaishnaw #DigitalIndia #CloudComputing #TransnationalLocalism #IndianStartups #Innovation #MadeInIndia #Entrepreneurship
Rakeeb Rafeek retweeted
Educated Indian elite - I count myself in this - accepted what is known as the "Washington Consensus", with globalization driven by the World Economic Forum, Davos.
That era received a mortal blow during the Global Financial Crisis in 2008-9, died during the pandemic and today we perform the last rites.
Here is how I believe we should navigate this new era, treating this challenge as an opportunity.
1. Every tech we do not have is deep tech and I do not mean LLMs (alone) here and it includes advanced metallurgy, composite materials, DC motors, batteries, medical equipment, network equipment, drones, jet engines, robots, bioreactors and so on and on.
2. A 5-10 year sprint to catch up in every such "basic deep tech". In some areas, like GPUs or fighter jets, it may take 10-15 years, but we must put our heads down and do it. China has done it and it can be done. We have the raw human talent in abundance and we can train. This much I know.
3. We need a long term orientation. Venture capital with 7-8 year exit cycles cannot do it. It promotes a short termism that is at odds with what our nation needs right now. More broadly, quarterly earnings cycles are a poor match for the long term catch up investment we have to make. This essentially mandates that our big industrial houses must invest heavily in R&D, keeping in mind that catch-up R&D (in particular) is not expensive, it is time-intensive.
4. More broadly, we don't want our smartest talent going into high finance - we must realize we are borrowing what failed America. It is a colossal misallocation of resources. The mortal blow of the GFC I referred to was all due to "smartest talent going into finance" in America and ultimately that is what led to MAGA, once Occupy-Wall-Street failed with the left - it is a different matter that MAGA got coopted by Wall Street.
India cannot afford to be addicted to high finance, it would lead to societal ruin. We must view making money on money with the appropriate caution that our ancients taught us.
5. I will come back to talent, the most important point of all. There is a lot of raw young talent in rural Bharat that is waiting for the opportunity. Patient capital is about nurturing this talent, bring it on stream.
Once you discover what we have discovered, you will stop fighting about reservation and so on. My own R&D team reflects our society in a deep way and without any compulsion from the government. JEE, NEET, UPSC etc do not capture the essence of this talent pool. I do not care about any of those exams, I ignore all those "signals" and go with the evidence of our own eyes to discover and nurture talent.
6. Climate change. Have you noticed how quickly the silicon valley elite dumped climate change and got on board the "energy to the max" with AI? We need EI - Energy-efficient Intelligence. Climate change is also a life style issue and Bharat has to be the light to the world in showing how to live in harmony with mother nature while building a technologically advanced society. Bharat Mata is mother nature.
We have faced far worse adversity before and we will face this. If we seize this moment, we will come to see it as a blessing in the long term.
Bharat Mata ki Jai 🙏
Rakeeb Rafeek retweeted
Another pothole death, this time in Bhiwandi. Standard pattern:
You’re riding your bike through monsoon-soaked roads. Puddles hide deep, jagged potholes, too many to avoid, too many to check.
So you drive regardless, hoping for the best. Then, one pothole, unseen, uneven, catches you. You wobble. You struggle to stay upright. The vehicle behind has no time to react. It crushes you. End of your story and beginning of horror for your family.
Every year, 3,000–4,000 people in India die in pothole-related accidents, ten times more than dengue kills, but it barely gets a fraction of that attention. All these deaths are preventable, if only our administration do their job honestly. But nobody cares, including most of us. It has become part of life.
We aspire to be a developed country in the next two decades, yet people keep dying in ways that are entirely avoidable. In the developed world, even a minor pothole injury triggers lawsuits, and local authorities pay dearly. Yaha aap ek baal nahi ukhaad sakte.
Rakeeb Rafeek retweeted
We need Pedestrian walkways and not Service lanes on our IT Corridor
Pic 1 - what we have
Pic 2 - what we deserve
Let's make our IT Corridor employee and pedestrian friendly to further boost the major infra upgrade that CMRL is set to deliver. Urge @CumtaOfficial @cmrlofficial @TRBRajaa @CMOTamilnadu @kgbias @chennaicorp to look into this.
Rakeeb Rafeek retweeted
Zoholics US is now live.
youtube.com/live/-LRC_lwHY-U
Rakeeb Rafeek retweeted
I hope the editors of all TV news media have a hard look at themselves. You were a national embarrassment last night. Every single one of you.
Rakeeb Rafeek retweeted
Remember this Pakistani escalation is in response to the killing of its *terrorists*. Now tell yourself that terrorists are not part of their military establishment.
Rakeeb Rafeek retweeted
It's crazy how easy it is to instantly uplift all our surroundings if we just did the absolute BARE MINIMUM to maintain our streets. Do we ourselves not care enough to not litter own own homes and neighbourhood? Why don't we demand better from our officials?



























