Really nice articulation of design from @zoink: "Design is different than creativity. It's not just creativity, it's also problem solving. And the combination of the two ... I just find it fascinating. Because you have a user, you're trying to solve their needs, you're trying to do so in a way that stands out as creative and it connects with them. And also, you have to connect to wider systems: the marketing brand, the culture, the business problems, and so on. And holding all that in your head at different levels of abstraction while trying to deliver a screen or a flow — that from a search-based standpoint could be a combinatorial explosion — is just pretty cool, it's pretty fascinating. I'm personally really excited about it."