Youmna Borghol (@yborghol) header
Youmna Borghol (@yborghol) profile picture

Youmna Borghol

@yborghol
Joined June 2009
  • Tweets116
  • Following109
  • Followers129
24Media
Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)Photo by Youmna Borghol (@yborghol)
Youmna Borghol retweeted
MBC الأمل (@MBCHope) profile picture
MBC الأمل
@MBCHope25 Nov 2019
#VoicesofHope إيلي نائب رئيس منطقة دول الخليج ل"أنغامي" للبث الحي للموسيقى، ويدير أعمال الشركة في المنطقة. عمل إيلي لمدة 10 سنوات في مجال الترفيه مع مختلف الناشرين والمنصات. لمعرفة المزيد، شاركونا يوم 26 نوفمبر الساعة ٦:٣٠ مساءً مركز الشباب #دبي للتسجيل: bit.ly/355di4q
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Awesome work!
Mathieu Yarak (@MathieuYarak) profile pictureMathieu Yarak@MathieuYarak13 Jun 2019
Thank you @ArabLuxuryWorld . I really enjoyed sharing on stage our insights on the luxury consumer purchase journey. #arabluxuryworld19 #dms #choueirigroup #luxury #insights #consumer #journey
Youmna Borghol retweeted
icomglobal (@icomglobal) profile picture
icomglobal@icomglobal6 May 2019
Congratulations to Choueiri Group - @icomglobal #DataCreativity #Awards #OfficialSelection Finalist #icom19 I #EcosystemPartners @Oracle @Qualtrics & @tableau I @yborghol
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Data and new technologies are shaping TV’s current evolution & in the near future we can expect to see this resilient medium getting stronger. TV campaigns will be more targeted and effective, writes @YBorghol, Chief Data Officer, Choueiri Group. @DMS_cg campaignme.com/the-future-of… – at Dubai, United Arab Emirates
The Future of TV is Data-Driven

The Future of TV is Data-Driven

If you’ve been following the industry talks on the state of the TV landscape, then you’ve heard repeatedly that it’s the end of TV advertising. But, while countless experts stated

campaignme.com
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Is it really brand vs. performance Mkt? Or a mix of the two? Moderated by @yborghol chief data officer of Choueiri group #dmsperform #dms_cg @OzgeZoralioglu and Saleh ghazal
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#iab gcc chapter spotlight on the Middle East #IABgcc – at Dubai, United Arab Emirates
CommunicateOnline (@CommunicateME) profile pictureCommunicateOnline
@CommunicateME24 Oct 2018
Replying to @CommunicateME
.@michelmalkoun joins Ayman Haydar and @MarcusSiddons for a Q&A and closing remarks #IABgcc
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Youmna Borghol retweeted
Mathieu Yarak (@MathieuYarak) profile picture
Mathieu Yarak@MathieuYarak13 Aug 2018
Now she can drive! But who is she? Want to know more? Check our latest DMS Saudi Females Auto bespoke research. Get in touch. #saudiwomandriving #brandstrategy #consumerinsights
Campaign Middle East (@CampaignME) profile pictureCampaign Middle East@CampaignME12 Aug 2018
Good Insights by Matthew Yarak, Digital Research Director @Choueirigroup and Brendan Walsh, Creative Solutions Director @DMS_cg campaignme.com/2018/08/12/11…
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#ArabNetDigitalSummit #data the identity layer + the behavioral #data @yborghol @DMS_cg IMO: #data is like snow - more structural and static #digital is like waves - dynamic, live and more dirty! Do you want to ski (data) or surf (digital)?
Image from Laura Chaibi 🇨🇦🇬🇧 (@laurachaibi)
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Great panel this morning discussing the future of video advertising teapaw.org/laurachaibi/status/990…
Laura Chaibi 🇨🇦🇬🇧 (@laurachaibi) profile pictureLaura Chaibi 🇨🇦🇬🇧@laurachaibi29 Apr 2018
Replying to @CampaignME
@CampaignME @DMS_cg @yborghol @A_Challita Hind AA from #mbcgroup #video breakfast briefing. #twitter #choueirigroup #alTayer
Image from Laura Chaibi 🇨🇦🇬🇧 (@laurachaibi)
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Our very own @yborghol @icomglobal in #SanSebastian discussing with @JDOfficial measurement policies in walled garden era @joeybian
Image from Michel Malkoun (@michelmalkoun)
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#icom18 @icomglobal @yborghol @DMS_cg Middle East and China together on stage talking about effective marketing. Effective = sales impact, especially video...
Image from Laura Chaibi 🇨🇦🇬🇧 (@laurachaibi)
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Youmna Borghol retweeted
icomglobal (@icomglobal) profile picture
icomglobal@icomglobal30 Mar 2018
In UAE, Youmna Borghol @yborghol of @Choueirigroup @DMS_cg Joins @icomglobal #DataScience #Hackathon Jury - i-com.org/news-articles/in-u… #smartdata #icom18 #icomHackathons18
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#DubaiLynx mindset on how to handle #data is there, synchronization on #data is the issue. @tjlightwala @yborghol
Image from Laura Chaibi 🇨🇦🇬🇧 (@laurachaibi)
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Moustafa discussing the Egyptology of media in 2017 l. "1 out of every 3 online users in mena is Egyptian" @DMS_cg
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Power Essays 2017: Organised chaos – by @nadimsamara , CEO @OMDMENA campaignme.com/2017/09/26/11… – at Dubai, United Arab Emirates
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Youmna Borghol retweeted
OMD MENA (@OMDMENA) profile picture
OMD MENA@OMDMENA20 Sep 2017
Let's welcome @WalidFakih & @michelmalkoun to the stage with @briansolis @MartinLindstrom for our first panel discussion #OMDPredicts
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It's time to put the finishing touches to your case study to enter the WARC Media Awards, Best Use of Data category warc.com/MediaAwards.prize
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Brand studios. Leena discussing how data and insights can drive content creation @leenakewlani
Image from Youmna Borghol (@yborghol)
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Platforms vs Publishers debate moderated by THE Ziad Khammar @ziadkhammar #bbc #google #twitter #aj+
Image from Youmna Borghol (@yborghol)
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DMS Michel Malkoun discussing viewability, brand safety and measurement @michelmalkoun #DMS
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