Jimmy Marsanico

Join our CEO, @michael_true_, and marketing expert @arihappywick of Go-to-Millions and Marketing Millennials fame on February 11th for a discussion of: ​- Forecasting and modeling in 2025 ​- Strategies to scale budgets without hesitation ​- What the #1 MMM tool (Prescient!) does, exactly - How Ari's own team leverages Prescient AI Register at lu.ma/16nsxe3c today.

🚀 Google just launched Meridian, its open-source MMM platform—a major moment for marketing measurement. This is validation of what we at Prescient have known to be true for a while: the days of relying solely on deterministic, click-based attribution are over. MMM isn’t just for long-term planning anymore—it’s essential for real-time budget decisions, especially for scaling upper funnel channels like YouTube, CTV, podcasts, and influencers. But Meridian’s static, retrospective approach falls short. Prescient AI’s Decision Engines go further, continuously optimizing across the funnel—adapting to the shifting efficiencies campaigns experience in the real world. We challenge outdated assumptions like fixed decay rates and diminishing returns, ensuring smarter, faster budget adjustments without complex customization. Google’s move raises awareness of what’s possible with MMM and will fuel more innovation—something that has always been core to what we do at Prescient.