@Vendbridge

Vendbridge spins ideas to growth through customer focus. Innovation and Value Proposition for companies and startups. Leading in Jobs-to-be-done.

 Zürich
vendbridge.com
Joined March 2012
  • Tweets1.6K
  • Following1K
  • Followers466
176Media
Beat Walther retweeted
Shreyas Doshi
@shreyas13 Feb 2023
Failure is the absolute worst way to learn something and sadly so many people spend their entire lives under the illusion that failure is the best way to learn anything.
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Beat Walther retweeted
Jim Kalbach@JimKalbach30 Jun 2022
Exactly And #jtbd gives a clear, structured and precise way to listen to them without involving your product or brand in any way.
Beat Walther@Vendbridge30 Jun 2022
If you want to improve your product. Don't talk about it to customers. Talk to customers. But not about it. Talk about what they are actually trying to get done and what stands in their way. Get rid of the product bias. #innovation #jtbd
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Do. Not. Ask. Users. For. Solution.
Aras Bilgen@arasb12 Jun 2022
Replying to @berkun
Managed design in ~20 banking projects. Mktg surveys called for customizable dashboards. Prod team built them, and saw close to zero usage,consistently. All phased out in the next redesign opportunity.
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Beat Walther retweeted
Promethean
@Promethean4 May 2022
Ever wondered about how jobs-to-be-done research works? Join @hughesanna13 & @Vendbridge tomorrow, where they'll discuss using techniques like #jtbd to continually improve our understanding of what #teachers need & want from #technology in the #classroom. bit.ly/3khjcZH
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Beat Walther retweeted
Promethean
@Promethean27 Apr 2022
Ever wondered about how jobs-to-be-done research actually works? Join @hughesanna13 & @Vendbridge where they'll discuss use techniques like #jtbd to continually improve our understanding of what #teachers need & want from #technology in the #classroom. bit.ly/3khjcZH
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Our super interesting talk with @ruth_hartt about Jobs-to-be-done and how she applies it to the artwrold is online! Want to know what #JTBD music helps get done? How does chocolate and an opera compete? Find out here: podcasts.apple.com/ch/podcas…… Be sure to give her a follow!
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Beat Walther retweeted
Yann Wermuth@WermuthYann6 Apr 2022
Today @JonNichEdwards, @newproductdog and myself are launching the PRODUCT QUEST PODCAST! Tune in to follow our quest to the land of product excellence and getting better at #innovation! On all major podcast platforms and special guest like @JimKalbach open.spotify.com/show/46rn9P…

Product Quest Podcast

Podcast · Scott, Jonathan and Yann · The Product Quest Podcast follows Jonathan Edwards, Scott Burleson and Yann Wermuth on their quest to the land of product excellence. Along with their guests,...

open.spotify.com
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Beat Walther retweeted
Tom Peters
@tom_peters24 Mar 2022
People don’t realize, but it took 40+ years to write this single page. (Slightly enhanced version comes next.)
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Are you ready to make Switzerland more startup? Join @startupdays_ch on 19.05! Get your early bird ticket before 11:59pm on 15.01: startupdays.ch/ticket/ #SUD22 where friends & colleagues meet to: 👉🏽shape new visions 👉🏽find new partnerships 👉🏽discover promising startups 👉🏽learn
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Beat Walther retweeted
CodingJay@coding_jay5 Jan 2022
Ist euch mal aufgefallen, dass keiner je meckert, das Bibliotheken 2G/2G+ haben? Warum wohl? 🤔
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Pretty helpful definition by @Vendbridge. A pain point must ... (1) express a need, not a solution / (2) be concrete, not abstract / (3) be quantified, not anecdotal. Main goal: Fulfill needs of and create value for customers ✔️ vendbridge.com/en/2020/08/25… #JTBD #uxdesign #ux
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Differentiate your product or service by investing in a good #valueproposition🚀 Learn about #sales in our #masterclass with Beat Walther from @Vendbridge 👉🏽 Winning In Sales: startupinvest.ch/masterclass… 👉🏽 First Aid Kit For A Good Sales #Meeting: startupinvest.ch/masterclass… #startups
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Beat Walther from @Vendbridge AG is presenting a stakeholder focused approach to innovation that helps reducing guesswork in product development at #MPP2021. #Pharma #Medtech #CombinedProducts
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Experts from @swissmedtech, @EATGx, @novartis, @ypsomed, @Vendbridge and @imperialcollege are discussing innovative approaches to #CombinedProducts at #MPP2021. #Pharma #Medtech
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Beat Walther retweeted
Jim Kalbach@JimKalbach27 Sep 2021
Tomorrow at 12noon ET! Join our "JTBD Untangled" webinar. Come meet like-minded people in the JTBD community and ask your questions. This time we have a special guest: Brian Rhea. bit.ly/jtbd-untangled #jtbd #jtbdtoolkit #jtbduntangled #webinar
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Register for the virtual Medtech & Pharma Platform Annual Conference (#MPP2021) to get expert insights from Swiss Medtech, @EATGx, @Novartis, @ypsomed, @imperialcollege, and @Vendbridge on innovative approached for combined products: bit.ly/2RYFmp3
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Beat Walther retweeted
Jim Kalbach@JimKalbach11 Aug 2021
After you identify top unmet needs, express them as pain points using job stories.  Use a consistent format, like this:  When I [job step + circumstances],  I want to [new capability],  so I can [need/outcome] (For more on pain points, see also: vendbridge.com/en/2020/08/25…)
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As an... – excel user I want to... – have fractions automatically converted to dates so that... – I can spend 01-Oct of my day manually changing them back
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Beat Walther retweeted
Beat Walther@Vendbridge17 Jun 2021
Join us for a hands-on session on #JTBD with the design thinking people of London! July first, 20:00 CET, Here's the link: meetup.com/DesignThinkingLon…
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Beat Walther retweeted
Beat Walther@Vendbridge14 Jun 2021
Most value propositions we see in our practice are not designed to break habits. A Promise-centered Value Proposition design based on Jobs-to-be-done leads to a compelling VP to break existing habits and to guide the innovation process for new products. bit.ly/3fDkUTN
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