Helping you be mindful in business and life. Sharing thoughts on the journey from nothing to everything.
Joined January 2023
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Mindful Exec retweeted
Decofy, built by the team behind ZooWork, connects AI room design to product discovery for furniture retailers.
These capabilities are now available through ZooWork.
Studio example: 8 products, ~$3,340 estimated product total. Excludes renovation and installation.
Mindful Exec retweeted
Most brands add a Subscribe & Save widget, watch nobody use it, and decide subscription doesn’t work for them.
This week on Send It! Pod @jimmykim and @ecomchasedimond break down how consumable brands get customers into subscriptions and replenishment, and why most brands only do half of it.
In this episode:
→ Subscription vs. replenishment, and why you likely need both
→ When subscription fits your product (and when it doesn’t)
→ Where to offer it: first purchase vs. after the habit forms
→ Why the discount shouldn’t be the whole pitch
→ A replenishment timing playbook built around your product’s reorder cycle
This s Part 1 of a 2 part series. Part 2 will be on keeping subscribers drops next week.
Watch now → youtube.com/watch?v=AXgvrdeB…
Big shout out to our friends at @omnisend , @Retentiondotcom, and @getallanai for being great partners. We recommend these as great adds to your retention stack!
Mindful Exec retweeted
Somewhere in your welcome flow is a hero shot of a product you don’t even sell anymore.
Go check, I’ll wait.
Mine ran untouched for a year at a time... the same 3 emails, built on some random Tuesday and shown to every subscriber I've ever had.
We call that “set it and forget it” like it’s a feature and it's not.
The forgetting is the part that's actually costing you.
So watching @getallanai run a welcome flow kind of broke my brain.
Every asset is tagged to the product it shows.
You’ve been browsing the blue one? Your email 2 hero is the blue one.
I browsed the black one? Mine’s black.
Built per person, at send time.
Meanwhile it’s watching the whole audience too. It tracks which heroes hit, which subject lines get opened, which offers convert.
New subscribers automatically get whatever’s winning right now.
The flow literally rebuilds itself while it runs.
An A/B test hands you one winner... eventually. This runs the entire tournament nonstop on every element, FOREVER.
Start with your welcome flow.
Plug @getallanai in free for 30 days and watch email 2 start matching what each person’s been browsing.
Start free and thank me later. → getallan.com
🤝 Paid partnership
Mindful Exec retweeted
How absolutely exciting must it be to work for a boss who’s actively posting about how absolutely excited they are to replace you with AI.
Mindful Exec retweeted
A lot of marketing leads with the wrong subject.
Awards won, years in business, the size of the team, etc.
The problem with that is nobody cares.
Not because those things aren't real accomplishments, but because your customer isn't sitting there thinking about you.
They're thinking about their own problem, their own goals, their own hesitation about whether this is going to work for them.
The moment your message changes from "here’s what we've done" to "here is exactly what you get," everything sharpens.
The right people lean in.
The copy lands harder.
And conversion rates predictably rise.
So lead with the outcome the customer walks away with.
Mindful Exec retweeted
Use your product wrong on purpose.
Put a small, harmless mistake in the video and people rush to the comments to correct it.
"You're supposed to shake it first"
"That's the wrong end lol"
"Wait till she finds out it goes on damp hair"
Every one of those comments pushes the video to more people.
And the people correcting it are showing they know the product, which reads as social proof to everyone scrolling past.
These are some easy ways to do it:
- hold it upside down for a second before flipping it
- mix up the order of 2 steps
- mispronounce the product name
- start on the "wrong" setting, then switch
Mindful Exec retweeted
A brand of ours added $80,000 a month with an email that isn't a promo.
Steal the set-up:
It's a REAL customer styling what they already bought.
> The buyer sends in the photo and writes a short caption in their own words.
> The product gets linked quietly at the bottom.
Its click rate was 3x what their regular promos got.
That $80K a month comes to close to 7 figures a year.
And they didn't spend an extra dime on ads or new product to get it.
So when you build your BFCM calendar, slot one of these in between the promos.
Mindful Exec retweeted
We haven’t talked publicly about our internal initiatives around AI and automation yet, but this has been one of the priorities I’m most excited about.
We just released a version of our tool last week that saved our most expensive resource, our senior strategists, about 1-2 hours per client, per week. The goal is to take any non value-add task off their plate so they can spend more of their time on the high-leverage work.
Our plan of attack:
- R1: Save our strategists time, add some value to clients.
- R2: Save our strategists time, add more value to clients.
- R3: A pure client-value release.
More details to come.
Mindful Exec retweeted
Your campaigns interrupt. Your shipping emails get sought out.
Order confirmed. Shipped. Out for delivery.
Each update earns attention from someone who already bought. Treat that experience like it matters to the next order.
@jimmykim @ecomchasedimond
Mindful Exec retweeted
Giving Claude your company's docs is the easy part.
Keeping them CURRENT is an entirely different challenge.
We keep everything our team knows in one GitHub repo that Claude Code reads every session.
There are 4 workflows that keep things up to date:
1. n8n syncs things like Instantly(.)ai metrics, Slack engagement data + new call transcripts back into the repo on a schedule
2. Pinecone (for RAG) and Supabase (for internal apps) store copy + results from every LinkedIn post and outbound campaign. Our skills are built to reference these.
3. Human corrections feed back in, so that every fix to Claude's output becomes a note for that client to learn for the next session.
4. Claude agents periodically monitor our GitHub repos for inaccuracies and propose changes based on our SOPs.
5. Any change goes through a PR that a teammate reviews before it merges across the whole org
—
This last part is crucial.
With PR-based governance, it grows from everyone.
We've had 20+ team members contribute to our GitHub company OS.
None of them are engineers in the traditional sense, but they learned how to write a markdown file and open a PR.
Over the course of a few months, this is how you improve a skill by 3-5x compared to the initial version.
Mindful Exec retweeted
Our LinkedIn pipeline doesn't come from the company page.
Meanwhile...
Our employee-led LinkedIn content books 80+ meetings a month.
And it’s because the entire team posts from their PERSONAL profiles.
This is an important distinction.
A company page with 50k followers might reach 500 people per post.
A personal page with 10k followers regularly reaches 3,000+.
Founder-led LinkedIn runs everything through 1 account:
• 1 voice trying to reach a buying committee spread across several departments
• Every post comes from the founder's angle, not each buyer's
• The engagement those posts get is never captured, so it never becomes a meeting
So, we documented the exact system our 20-person team uses to generate millions of impressions and book dozens of sales meetings every month.
Inside our Employee-Led Content Playbook:
• The 5 stages of strategy
• How each teammate owns 3-4 content pillars aimed at a different buyer
• The 3 jobs we give our company page instead of competing with the team's profiles
• The creation stack every teammate drafts from (Notion, Ergo, GitHub, Pinecone with 2,000+ viral posts)
• The quarterly LinkedIn competition with cash prizes that keeps the team posting
• The 5-layer conversion funnel (Jungler, RB2B, Clay, HubSpot, Instantly, HeyReach, Cal(.)com)
Comment "TEAM" and I'll DM it to you.
(must be following)
Mindful Exec retweeted
After helping my sales teams close $1,600,000,000+, this is the 6-step discovery process I’d teach any closer:
1. Get a goal number first. Don't let other discovery questions crowd it out. With no goal, your pitch has nothing to tie back to.
2. Ask what happens if they do nothing - what’s the true cost of not solving this? When they deflect, press it. This is something you can NOT go without. It will be extremely important and gives you the upper hand later on.
3. Keep digging after the first pain they hand you. At that point you've usually found about 10% of the pain you need. People give up their pain very very reluctantly and only to skilled interlocutors.
4. Don't accept a vague answer to any of it. Hand-waving in discovery almost always kills the deal, so ask again until the answer is specific.
5. Anchor your pitch to the goal number from step 1. When your ROI projection hits that number, say it OUT LOUD.
6. Tie it down before the call ends. Get them to confirm the plan gets them to their number. Then they're the one asking how to start.
Bookmark this + send it to your team.
Mindful Exec retweeted
BEFORE you hire a GTM engineer:
1. picture who's reading your email. it's a stranger with zero reason to trust you or your business yet.
2. build a front-end offer for that stranger. it has to be useful to them and close to free, or a stranger has no reason to reply.
3. find the one strangers actually reply to.
4. then hire the GTM engineer. NOW they can build the setup, pull the leads and send the emails around an offer people already answer.
bookmark this before your next hire.
Mindful Exec retweeted
Just a list of the best retargeting ad setups we have done on accounts:
1. Lead form leads your setter never got a hold of get sent to a call funnel
2. Low-ticket buyers who never bought the high ticket get direct response ads to a call funnel
3. Same with challenge ticket buyers who never booked^^
4. Applied but never booked? Their ads go straight to a calendar. (this indeed cooked)
Just make to sure to turn off Advantage+
For retargeting ads we like to run demo style ads, heavy educational stuff, direct offers and guarantee-led ads
I also throw all past winners over the past 6-8 months into an ad set with a cost cap towards my retargeting audience.
That works well too.
Mindful Exec retweeted
The only Google ads strategy you need going into Q4:
(Based on over 7 years worth of experience)
LATE OCTOBER - escalation only
- Start raising budgets 10-20% every 3 to 5 days on what already works
- Zero new tests. Push all pending tests to Jan
- Target: be at your November baseline ROAS by the 31st
EARLY NOVEMBER - hold and watch
- Stop raising. Let the algorithm settle at the new level
- Watch search impression share. If Search Lost IS (budget) is rising, you have room to push spend
- Fix feed and Merchant Center issues now, not during the week
BFCM WEEK - no restrictions
- Promos pre-loaded in Merchant Center before the weekend
- Let a campaign spend ~3 hours before you touch it
- Adjust every 2 to 3 hours, never on emotions
- Bigger campaigns at higher budgets purely for the week
DECEMBER - ramp down on purpose
- Don't fight falling search volume with higher bids
- Last minute shoppers pay BIG. Don't discount them
- Back to 80/20 by January
This is the time to be aggressively patient while focusing on ROAS
Mindful Exec retweeted
Your dream customer is lurking on social.
So make sure what you post establishes you as an expert.
I tell all my clients that the sales process starts wayyyyyyy before they get on your demo/intro call.
Mindful Exec retweeted
This masterclass literally shows you how to make BFCM the MOST PROFITABLE week of your entire year:
🤝 Paid partnership
Mindful Exec retweeted
A reminder to read the replies before you report the rate.
For one of our customers, a campaign showed a 3% reply rate.
We read all 25 replies by hand, and not one was interested.
20 were out-of-office auto-replies.
The other 5 were 4 do-not-contact requests and a single no.
Positive reply rate is king.